Sample Resume Objectives - Good, But Summaries Are Smokin'!

Since college I've been told that a resume ought to have an "objective statement" at the top. Maybe you've been told the same.

I'm here to tell you somebody's been lying to you!

Well, not necessarily, but maybe. Every resume has an objective, but not every resume has to have an objective statement. So before you get the urge to search online for sample resume objectives, keep reading.

Sample Resume Objectives - Good, But Summaries Are Smokin'!

Every resume has an objective. How you TALK about that objective in the resume is a different matter entirely.

An objective statement simply states your objective. I got a four-year degree so I could make brilliant statements like that. But it's true, and most of the sample resume objectives you'll find online are statements of what the job seeker wants.

That's a mistake. A bad mistake.

A good resume objective statement should tell the reader what the candidate will do for him. Specifically, it ought to tell him what profit the candidate will add.

No, I'm not kidding. Here's an example of what I mean:

"A highly experienced sales and marketing professional with comprehensive strategic planning and implementation skills, and million in total profit improvement added in 8 years, seeking a position as a Sales Manager where these skills will add similar or greater value."

Wow! That objective statement screams, "Keep reading!" Do YOU know any hiring manager or executive who would turn his nose up at million in 8 years? I don't. It's at least worth talking to you about, which means you'll get an interview. What if it was only million, or 0,000? Whatever the number, it's money, and that counts.

And that, folks, is the magic. Everything in the job search process should have a focused purpose, and be done on purpose. The purpose of your resume and cover letter is to compel an interview. A strong objective statement like that can help.

Feel free to start with a sample or three. Just be sure to modify any sample you use. Keep the good and scrap the bad.

But is that the best you can do? Hardly.

I have nothing against objective statements, and you can find some solid sample resume objectives online. My only gripe is that using a solid objective statement is settling for good when there's a (typically) better alternative.

That alternative is the resume summary. Some might call it a "Profile," or a "Summary of Qualifications," or even just "Qualifications." Whatever the name, it's a grab-'em-by-the-throat killer. Here's an example of what I'm talking about:

"Savvy, results-oriented leader with proven success in managing multimillion-dollar software product rollouts to disparate sales channels. Background includes launching a high-productivity expert development team, increasing revenue by .5 million and achieving unit profitability within nine months (six months ahead of plan), at Widgets, Inc., with leading technology and feature-rich product releases to meet known demand. Critical thinker and adept negotiator who can apply extensive industry knowledge to profitable vendor partnerships and revenue-enhancing co-branding opportunities. Expertly directs development, technology integration, and customer demand discovery. Published author, and frequent keynote speaker at industry conferences."

Good grief! If the example resume objective a few paragraphs ago was solid, that summary will leave a reader gasping for air.

Put a summary like that in a resume (with your own qualifications in it, of course), and you'll almost certainly get a phone call for a job interview.

I can hear you saying that whoever has the summary you just read can walk on water. What about lowly old you? Here's what I used on my last resume, and I wasn't a high-powered executive either:

"Results-oriented software developer and consulting project manager with six years' experience at Big 5 firm. Experienced OO developer with particular expertise in Java and Extreme Programming (XP). Over seven years' experience developing software and managing projects in challenging, fast-paced consulting environments. Demonstrated ability to acquire technical knowledge and skills rapidly. Innovative problem solver, able to see the business and technical sides of a problem. Proven leadership, negotiation and problem resolution abilities. Exceptional communication skills, both oral and written. Published author and conference speaker."

See? That summary needs some improvement, but it shows mere mortals can do it too. That means you can.

A powerfully stated objective statement makes your resume pop. A powerfully stated summary makes it a thermonuclear explosion. Most others in the resume pile (and there's always a pile) have objectives that translate into "get a job." Then you come along with a Sherman tank summary. They're dead meat.

Make no mistake, job search is war. Powerful summaries give you an advantage.

(c) Copyright 2005 by Roy Miller

Sample Resume Objectives - Good, But Summaries Are Smokin'!
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Radio Talk Show Sample Format

You and your guest can call into your show up to 15 minutes prior to air time for any last minute issue discussion and to make sure you can hear your guest and they can hear you. When you set up your call you can and should set it up to open with everyone muted. Obviously you want to un-mute your guest as soon as they are seen on your control panel to have entered the call. Anyone that joins the call will join muted. You can un-mute them and re-mute them as their questions come up in the question cue when you start taking questions after you interview your guest.

Don't start recording the show until just before you start your show introduction.

Here is a basic format for a talk show where you would be interviewing a guest and later opening the call for questions from your caller/participants:

Radio Talk Show Sample Format

o Do you introduction to your show introducing yourself . . .

Welcome your listeners and chat participants to . . .

(State the name of your show and what it is about) example:

This is (Your Name) and I want to welcome our callers and chatters to the (Name of your talk show) where we discuss all things (The subject of your show). We will be interviewing (Name of your guest/expert), of (Their company or website) regarding (what your guest is an expert on). The interview will last approximately XX minutes and then we will take questions.

o Next do a formal introduction of your interviewee - a sentence or two about their background, accomplishments and their business (Or whatever you and your guest have decided).

o Welcome your guest formally - Example: Hello (Guest name), I am so glad to have you on (Name of your show).

o Start out your interview by asking things like how your guest got involved with their area of expertise, how long they have been working in their area of expertise etc. Be sure to mention any books or training courses the guest has authored.

o Move on to your interview segment by asking the questions you worked out with your guest during your pre-interview call. Your interview of your guest/expert shouldn't run over 30 minutes but if it does, don't worry about it.

o Make sure before you end your personal interview of your guest that you plug their product or website or what ever it is they are promoting. If you are an affiliate, you want to have set up a re-direct page on your domain that goes to your affiliate page on your guest's product site.

o You will have your Teleprompter open on the left side of you computer screen and the TalkShoe Control Panel open on the right side of your screen. You can look in the question cue and say the user name with the first question you want to ask your guest.

If it is a chat only participant, you ask their question. If the caller is on the phone, un-mute the caller and say "Hi their (Username) we like to keep things on a first name basis here, so who are we speaking with? They will say their name - then you say, "From the producers board it appears you have a question about (Use an abbreviated version of the question or its primary subject), "Would you like to clarify that for us or maybe expand on your question?"

o Then you hand the question over to your guest. Let your guest have enough time to answer the question but if you do have a lot of questions in the cue, diplomatically cut them short if the answer runs over 3 or 4 minutes, saying "That's great (Guests name), we have some more questions we need to fit into the time we have left today. (Use your own judgment on this tactic). Then mute the last caller, (Don't stop talking - move right into the next question in the cue), saying "And out next question is from (Un-mute the next caller with a question and do the same into for that caller and their question.

o After the questions have been answered or you have taken all the questions you have time for, remind your listeners of the product your guest is promoting and any website you are promoting.

o Remind everyone on the call what the name of your show is, when your next show will be aired and who your upcoming guest is and what the topic of discussion will be.

o Do your sign off by saying something like - Well that's it for the (Name of your show) - I want to thank our guest (Guest's name) and all of our participants on the show - till next time this is (Your name), saying (What ever your catchy by line is).

o Stop the recording. Normally your recording will be available to download or listen to via flash media within 24 hours.

o You may want to download your show and upload it again for pod cast listeners. (See resources for free editing software.)

You can format your show any way you want. The above format example is just that; an example.

Radio Talk Show Sample Format
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